Using the credit card industry''s EMV standard, the system automatically links the travel authorization to their physical or virtual card. After they check out, the system calculates the fare, ensuring they''re always charged the lowest available rate, including fare capping for daily passes.

This system is especially beneficial for occasional passengers, such as tourists and business travelers. They no longer need to navigate complex fare structures, register for accounts, or find a ticket vending machine.

With EMV ticketing and its account-based structure, transport providers can attract new passenger groups beyond regular commuters, helping to increase public transport''s market share. Over time, the reliance on cash-based, labor-intensive, and high-maintenance ticketing systems can be minimized, improving efficiency. EMV ticketing can also complement existing ticketing methods, forming part of a multi-channel sales strategy.